Spot — Motion Sensor Touch Solution Samsung Think Tank Team
Spot is an interactive sensing system that detects when people pick up, touch, or interact with physical objects — no special hardware on the objects themselves required. It combines computer vision algorithms with an end-user programming interface (meaning non-technical retail staff can set it up themselves, no developer needed) to turn any physical product display into a responsive, interactive experience.
The setup is deliberately simple: through a tablet app, a store employee sees a live view from Spot's sensor with overlays showing registered objects. To add a new object, they just tap it on screen and link it to whatever should happen — trigger a video, show product info, log an interaction. No coding, no calibration headaches.
My work spanned developing the first working prototype, testing sensing architecture, the interaction design, and prototyping the end-user programming model that made the system accessible to non-technical operators. I also led the installation of several SPOT projects at retailers and pilot programs. Spot gave retailers two things simultaneously: on-the-floor customer engagement through responsive digital content, and behind-the-scenes real-time analytics showing exactly which products people were drawn to, how long they engaged, and what they ignored.